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MOOCs: A viable business model?
Book Chapter
Publisher Open education: From OERs to MOOCs, Springer-Verlag Berlin Heidelberg
Series Lecture Notes in Educational Technology
Chapter 13, Pages 241–259
Published August 2016

ABSTRACT
MOOCs are complex and expensive objects, which, contrary to ordinary courses, require a full team, to be created. There is a large gap between building and delivering a few MOOCs and systematically transforming a conventional teaching into MOOCs. Being expensive any long-term project, based on MOOCs, cannot be launched without a business model. This is the theme of this chapter. We will first estimate the cost of a MOOC and explain why most universities do have neither the finances nor the manpower to systematically transform their teaching and massively create MOOCs. No business model can be fund without new means of financing: cooperation among universities, donators, special funding… We will explain the complementary roles of MOOCs providers and of MOOCs creators and explain why they do not have other choice than to work together and find complementary business models. In a last part we will show, through some examples, emerging business models for both the providers and the creators. The future of MOOCs and online learning is closely linked to the consolidation of these business models.


ISBN: Hardcover 978-3-662-52923-2
ISSN: eBook 978-3-662-52925-6

Refereed: Yes
Rights: © 2016 Springer International Publishing AG



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