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Massive open online courses: Strategies and research areas
Journal Article
Special Issue: Special Issue: Papers From ICHRIE Conferences in 2013
Journal of Hospitality & Tourism Education
Publisher Routledge, Taylor & Francis Group
Volume 26, Issue 1, Pages 39-43, Start page 39
Published March 2014

ABSTRACT
The latest education revolution, the massive open online courses (MOOCs), is gaining momentum, accolades, and participation across industry and academia. These learning laboratory behemoths host and assess tens to hundreds of thousands of students in a single class, for free. Similar to their scope, MOOCs’ short- and long-term educational implications seem massive. Immediate MOOC educational outcomes vary widely from roaring successes to global jokes. To date however, few or no studies address MOOCs in hospitality and tourism. This article takes a small step toward addressing this gap, drawing on the Diffusion of Innovations theory to review educational technologies, open education, and MOOCs. The result is an overview and four complementary MOOC diffusion strategies and research areas.


Location: London
ISSN: 1096-3758 (Print), 2325-6540 (Online)

Refereed: Yes
Rights: © Informa UK Limited, an Informa Group Company



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